We led Mavie's storytelling strategy across the platform, bringing the brand to life through content architecture, campaign ideas, original content, and cultural programming—work that felt credible, practical, and human without leaning on wellness clichés. Along the way, we deepened key collaborator relationships and built the content and collateral behind events with Sophia Roe, Esther Perel, and a wider network of women thinking seriously about modern motherhood, without ever making it feel like homework.