House of RoRo
Event Concept and Production, Guest Curation, Creative Direction, Content Partnerships, Community Strategy
House of RoRo
When House of RoRo wanted to expand their presence on the West Coast, we helped them skip the obvious approach. No showroom. No traditional launch. We put House of RoRo's furniture inside a life: an open studio in Kate's Architectural Digest-featured treehouse, with founders, designers, writers, and artists moving through it. We led campaign creative direction and content partnerships with Dôen and Milk Teeth, letting the brand live in the right context, alongside the right references. The brand has since been featured by Jenni Kayne and Milk Magazine.
Images by Anne-Sophie Rosseel, Kate Parfet
Event Concept and Production, Guest Curation, Creative Direction, Content Partnerships, Community Strategy
House of RoRo
When House of RoRo wanted to expand their presence on the West Coast, we helped them skip the obvious approach. No showroom. No traditional launch. We put House of RoRo's furniture inside a life: an open studio in Kate's Architectural Digest-featured treehouse, with founders, designers, writers, and artists moving through it. We led campaign creative direction and content partnerships with Dôen and Milk Teeth, letting the brand live in the right context, alongside the right references. The brand has since been featured by Jenni Kayne and Milk Magazine.
Images by Anne-Sophie Rosseel, Kate Parfet
Event Concept and Production, Guest Curation, Creative Direction, Content Partnerships, Community Strategy
House of RoRo
Event Concept and Production, Guest Curation, Creative Direction, Content Partnerships, Community Strategy
When House of RoRo wanted to expand their presence on the West Coast, we helped them skip the obvious approach. No showroom. No traditional launch. We put House of RoRo's furniture inside a life: an open studio in Kate's Architectural Digest-featured treehouse, with founders, designers, writers, and artists moving through it. We led campaign creative direction and content partnerships with Dôen and Milk Teeth, letting the brand live in the right context, alongside the right references. The brand has since been featured by Jenni Kayne and Milk Magazine.
Images by Anne-Sophie Rosseel, Kate Parfet
When House of RoRo wanted to expand their presence on the West Coast, we helped them skip the obvious approach. No showroom. No traditional launch. We put House of RoRo's furniture inside a life: an open studio in Kate's Architectural Digest-featured treehouse, with founders, designers, writers, and artists moving through it. We led campaign creative direction and content partnerships with Dôen and Milk Teeth, letting the brand live in the right context, alongside the right references. The brand has since been featured by Jenni Kayne and Milk Magazine.
Images by Anne-Sophie Rosseel, Kate Parfet
